10/12/2019 Experienced Trade Resume
DIVERSE EXAMPLESTailored for various backgrounds and experience levelsTrade Marketing Managers work at the wholesaler or distributor level rather than addressing consumers. Their duties include achieving business objectives, increasing market share, improving sales performance, creating and executing trade marketing plans, organizing events, and attending trade shows. A well-written resume sample for Trade Marketing Managers mentions capabilities such as trade marketing expertise, networking, communication and interpersonal skills, computer operation, strategic thinking, and problem-solving orientation. Most example resumes for this job display a Bachelor’s Degree in marketing or a related field and trade marketing training. 1 National Trade Marketing ManagerManaged $500M in sales for Banquet Homestyle Bakes, Banquet Dessert Bakes, La Choy and $48M trade budget. Led the strategic sales re-launch of Banquet Homestyle Bakes and gained over 90 incremental points of distribution.
Find an example successful trades resume you can use as a template for your own job search. Direct download link available. Experience: BC Hydro – 2004-. Sales & Trading Resumes: How to Write Them, the 3 Most Important Qualities to. You still use the same sections: Education, Work & Leadership Experience (or.
Created a category management presentation and sell-in materials to support new item launches which contributed to 85% new item acceptance and overall distribution gains of +15% points. Revised sales trade strategy to align with both competitive pressures and customer strategic role of the category. Trade strategy changes maintained distribution until re-launch of the brand. Developed and executed an exit strategy of Chef Deep Dish Meals brand leading to a profit savings of $1.5M.
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2 Trade Marketing ManagerInherited $6 million dollar trade overspends, and reduced it to $3 million in my first year. Second year resulted in being under-spent on trade funds and a 15% increase in sales nationally. Planned and budgeted over $90 million in annual sales. Implemented SMART Goals to monitor and evaluate sales personnel performance. Presented annual sales plans with VP of Sales to CEO and Board of Directors. Managed Chicago grocery accounts and broker, overachieved quota by 32%.
Worked with Wal-Mart team to evaluate private label items and ROI. Developed tools to track spending and ROI for sales and slotting. 3 Trade Marketing ManagerDeveloped strategy and managed $20 million trade spending budget for the nation's largest private label Frozen Potato Products Company. Forecasted production and sales for over 1,000 private label and branded skus.
Provided performance data, category management analysis, and direction for the Brokered retail sales/management team. 4 Trade Marketing Manager, Rubbermaid Commercial ProductsReported to the Vice President of Trade Marketing for this $675M Commercial and Consumer Based Product Manufacturer. Developed and implemented sales and marketing activities including online strategy, forecasting, production planning and distribution coordination, pricing, trade spending, demand generation, and sales plan development for various channels. Responsible for building trade-marketing capabilities that increased awareness, trials, distribution, sales and profits. Served as contact person between marketing department, product management, finance and sales teams to ensure achievement of sales and budget objectives. 6 Trade Marketing ManagerResponsible for all marketing and product marketing efforts for AT&T and all Americas GSM products. Increased revenues from $600 M to over $879 M in two years.
Elevated volumes from 130K per month to over 275K per month in first year by developing launch/lifecycle promotions. Provided NOKIA with highest market share of any carrier team of 80% after 3 years. Developed channel promotions that lead all OEM in upgrades and dealer channels.
Led B2B efforts to assist AT&T to close major Fortune 100 clients. 8 Assistant Trade Marketing ManagerWorked with the National Trade Manager in strategic planning and management of a $95 million trade budget and quotas for nine sales divisions. Developed trade strategies and objectives with Brand Management. Managed $5 million slotting budget.
Approved and rejected field funding requests, tracked spending, and measured net distribution gains. Developed the process for submission, review and tracking of new item slotting requests which was adopted by trade marketing department across all Lipton brands. Managed the nationwide rollout of on-shelf display trays over a three month period to meet the demands of brokers and the dates of key account resets. Analyzed distribution build (%ACV) of new product launches in comparison to competition.
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